I was astonished. There have been so many complaints about the branding of Anzac and Gallipoli but I never expected to see a rubbish bin adorned with the official logo of the centenary of the landing at Gallipoli.

There it was on Glenferrie Road. I was walking to the hairdresser, minding my own business, and the anniversary was thrust in front of me, unasked, via a rubbish bin!

I took a photo and showed it to a local resident. They took it in their stride. “I think they put Christmas banners on the rubbish bins in Hawthorn too”, they said. I vaguely recall seeing Christmas bells on the rubbish bins. It makes them look pretty and we don’t seem to mind trashy (pardon the pun) promotion of Christmas do we? Anzac is also sacred so if it works for Christmas it must be fine for Anzac.

The Anzac rubbish bin actually says a lot about us. We have a rather haphazard sense of respect. To my knowledge no-one else has raised an eyebrow about these bins and the fact that the logo of a supposedly revered anniversary is a wrapper for a rubbish receptacle.

The banner on the bin highlights the official government logo for the centenary. The Australian government’s Anzac Centenary website stipulates that permission must be sought for any use of the logo, so I presume that the Department of Veteran Affairs has approved the Boroondara Council’s use of the logo on rubbish bins. There is no controversy about these bins in the local area so if they have been noticed, which we can’t assume in a country that plasters logos on everything, people have thought the bins are fine.   Continue reading →